Advanced Data Analytics is the autonomous or semi-autonomous examination of data or content using advanced techniques and tools, typically beyond traditional business intelligence, to discover deeper insights, make predictions or generate recommendations.

Advanced analytical techniques include data/text mining, machine learning, pattern matching, prediction, visualization, semantic analysis, sentiment analysis, network and cluster analysis, multivariate statistics, graph analysis, simulation, complex event processing, neural networks.

Moving from traditional to advanced forms of analytics can help organizations become smarter about customers, processes, and products.